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The Australian financial planning industry continues to evolve, with significant structural and regulatory changes aimed at improving the industry's reputation and to better meet client requirements. Professional Planner recognises that key elements in this evolution are a trend towards fee-for-service as a service delivery model, and higher standards of competence and ethics for all financial planners. A leading voice in the debate about industry standards, Professional Planner provides a forum for the debate and development of new ideas and standards - including the fee-for-service advice model, the definition of "fee" and how a fee-based revenue model can support and enhance the client relationship.